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CML Insight, Inc.

Austin, Texas

United States (English)

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Spend where it causes growth, and keep the customers you win

Predictive, causal and generative AI on MLOps: find the lead channels that cause conversions rather than merely correlating with them, track the customer lifecycle, and give specialists recommendations with the reasoning attached.
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IllustrativeChannel ROI: correlated vs. causalcorrelatedcausalSearchSocialAffiliatesTV

Fintech partners we work with

  • AdvantageFirst Lending
  • Americor
  • Fair Appraisal Now
  • JG Wentworth
What we deliver

Three causal levers on lifetime value

Precision channel ROI

Causal analytics identify the highest-ROI channels by customer segment, and predictive models forecast conversion to guide budget.
3 · Verify4 · Simulate

Agents with causal reasoning

LLM agents give settlement specialists real-time data and tailored recommendations, grounded in causal graphs, impact results and published research.
6 · Explain

Optimized pathways

A settlement optimization algorithm weighs constraints and suggests strategies for faster resolution and higher satisfaction.
4 · Simulate5 · Experiment

Every recommendation explains its evidence, so specialists build skill as they use AI.

Case Studies

Results with fintech partners

Result

Americor

Americor logo

7% better retention, higher-LTV leads and faster settlements.

7%better retention

Challenge

Poor lead-channel ROI, churn from weak lifecycle tracking, slow settlements, and unclear impact of interventions such as social-media groups.

Approach

Causal AI for lead-channel ROI, predictive lifecycle and loss/momentum models, a SaaS app for real-time insights, and optimized settlement sequences.

Result

7% better retention, higher LTV from quality leads, faster debt settlement and better evaluation of interventions.

Delivered

JG Wentworth

JG Wentworth logo

Actionable insights on channel ROI and marketing mix, plus a roadmap for an MLOps system to raise conversions.

Roadmapto an MLOps conversion system

Challenge

High-ROI channels were hard to identify, the media mix was inefficient and lead-conversion tracking was weak.

Approach

Lead-channel ROI analysis, media-mix models, efficacy evaluations and an MLOps system for tracking lead conversions.

Result

Actionable insights on channel ROI and marketing mix, plus a roadmap for an advanced MLOps system to raise conversions.

Find the channels that cause your growth

We'll start with a causal read of your last year of spend and conversions.

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