Using Explainable AI and LLM to Improve Customer Lifetime Value and Make AI Accessible for Human-AI Collaboration
CML Insight delivers cutting-edge AI solutions, seamlessly integrating predictive, causal, and generative AI with robust MLOps to empower fintech companies. We uncover actionable insights and drive superior outcomes, with specialized expertise in the debt settlement industry. Here’s how we transform your business to attract, engage, and retain fintech customers:

Precision Lead Channel ROI Analysis for Marketing Spend Optimization
- Advanced Causal Analytics: We leverage causal AI to pinpoint marketing channels with the highest ROI, diving deep into granular customer segments.
- Predictive Insights: Our models forecast conversion potential, enabling precise allocation of marketing budgets.
- Outcome: Optimize your marketing mix to attract high-value fintech customers, maximize ROI, and accelerate lead conversion.
AI-Driven LLM Agents for Debt Settlement Specialists
- Conversational Intelligence: We deploy LLM-powered agents that equip debt settlement specialists with real-time data and tailored recommendations.
- Optimized Pathways: Our debt settlement optimization algorithm evaluates constraints and suggests the best strategies, streamlining the process.
- Impact: Speed up resolutions, boost customer satisfaction, and enhance retention—building trust and loyalty among fintech clients.
Why Choose CML Insight?
- Fintech-Focused Expertise: Tailored AI solutions designed to address the unique challenges of the debt settlement and broader fintech landscape.
- Scalable Growth: Increase customer lifetime value by combining predictive analytics for acquisition, causal insights for strategy, and generative AI for personalized engagement.
- Competitive Edge: Stand out in the fintech market by delivering faster, smarter, and more customer-centric solutions.
Partner with CML Insight to harness AI and transform your fintech operations—driving higher conversions, stronger retention, and unmatched customer value.

Americor
Problem
Fintech firms grapple with poor lead channel ROI, wasting budgets on low-quality leads. Inefficient customer lifecycle tracking fuels churn, hurting retention and value. Slow debt settlement frustrates clients, and unclear intervention impact, like social media groups, stalls progress.
Solution
CML Insight tackles this with causal AI for lead channel ROI analysis, predictive lifecycle and loss/momentum models, a SaaS app for real-time insights, and optimized debt settlement sequences blending predictive and causal AI for efficiency.
Results
Results include 7% better retention, higher LTV from quality leads, faster debt settlement for satisfaction, and precise intervention evaluation for smart decisions.

JG Wentworth
Problem
Fintech companies struggle to identify high-ROI lead channels, leading to suboptimal marketing spend and poor conversion rates. Inefficient media mix strategies obscure optimal budget allocation, while lack of robust tracking hampers lead conversion insights. Furthermore, robust MLOps infrastructure for deploying various models in production is a key to scaling lead-to-enroll-to-settlement-to-completion lifecycle models.
Solution
CML Insight addresses this by developing lead channel ROI analysis and media mix models for precise marketing optimization. We conducted efficacy evaluations to assess impact and designed a state-of-the-art MLOps system to track lead conversions effectively.
Results
Our work delivers actionable insights on lead channel ROI and marketing mix effectiveness, plus a clear roadmap for implementing an advanced MLOps system to boost conversions.